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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Analysis of the Internet Industry Based on SWOT Model and Porter’s Five Forces Model—Taking Amazon as an Example
verfasst von : Mingyang Zhou
Erschienen in: Proceedings of the 6th International Conference on Economic Management and Green Development
Verlag: Springer Nature Singapore
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Abstract
With the rapid development of technology, the modern consumer has many different means of consumption, and electronic consumption is one of the most popular in this era. Amazon.com, one of the largest e-commerce companies in the world today, has always operated in an unstable business environment. Various factors affect Amazon’s operations, including but not limited to changes in consumer demand and fierce competition in the e-commerce market. Amazon has always wanted to maintain its leading position in the e-commerce business. In these efforts, it has had to deal with rival companies such as Wal-Mart. This paper analyses the strengths that Amazon holds in the e-commerce arena based on the SWOT model and Porter’s Five Forces model and makes a list of its company’s weaknesses, identified threats, unavoidable risks, etc. Finally, the analysis made by the two models gives certain conclusions and recommendations.