1981 | OriginalPaper | Buchkapitel
Control and Market Research
verfasst von : J. R. Bureau
Erschienen in: Brand Management
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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The ultimate means by which the business organisation achieves its aims — of growth, development, profitability and the security and happiness of all the stakeholders in the organisation — is through its ability to persuade customers to buy and rebuy the products which it has for sale.