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2024 | OriginalPaper | Buchkapitel

15. Defacing the ‘Balloon Dog’: Art, Algorithmic Culture and Augmented Reality

verfasst von : Rewa Wright

Erschienen in: Augmented Reality Games II

Verlag: Springer International Publishing

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Abstract

This chapter examines gamification through selected artworks that deploy augmented reality (AR) techniques. Gamification is approached as a form of ‘algorithmic culture’ in which algorithms can be, to varying degrees, both positively guiding and negatively coercing a user. After analysing examples of gamification in the mobile entertainment industry, such as Snapchat and Pokémon GO, examples from contemporary media art that blend augmented reality techniques with algorithmic structures and tendencies are investigated. This research considers AR as a processual entity, rather than a discrete form or technical medium. Its interfaces are not simply dynamically engaged across the physical and the digital but entangled with social and cultural forces.

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Metadaten
Titel
Defacing the ‘Balloon Dog’: Art, Algorithmic Culture and Augmented Reality
verfasst von
Rewa Wright
Copyright-Jahr
2024
DOI
https://doi.org/10.1007/978-3-031-54475-0_15