1996 | OriginalPaper | Buchkapitel
Successful Business Models
‘… it pays to advertise. You could see the results’
verfasst von : Stewart Pearson
Erschienen in: Building Brands Directly
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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Relationships with customers are individual and private. Marketing to the individual makes fewer headlines than television and is less well understood. It is instructive to analyse companies that are expert in managing their customer interface, to understand their business models and their critical success factors.