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Erschienen in:
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

2. The Effect of Fashion e-Blogs on Women’s Intention to Use

verfasst von : Pantea Foroudi, Alireza Nazarian, Ulfat Aziz

Erschienen in: Digital and Social Media Marketing

Verlag: Springer International Publishing

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Abstract

The aim of this study is to identify (1) the key elements and consequences of fashion e-blogs and (2) what effects fashion e-blogs have on women’s intention to use them. There is a large body of research in domains ranging from e-blogs, perceived ease of use, perceived usefulness and intention to use. The significance of this research is that even though the social media, e-WOM and e-blogs are becoming normal ways to communicate, the effects and influence of them on businesses are limited. Data were gathered from women who interacted in five e-blogs. This chapter contributes to the growing literature on e-blog brands. This study samples a significant segment of fashion blogging consumers. Key implications for managers and researchers are highlighted.

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Vorheriges Kapitel Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
Nächstes Kapitel Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
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Metadaten
Titel
The Effect of Fashion e-Blogs on Women’s Intention to Use
verfasst von
Pantea Foroudi
Alireza Nazarian
Ulfat Aziz
Copyright-Jahr
2020
Verlag
Springer International Publishing
Buch
Digital and Social Media Marketing

Print ISBN: 978-3-030-24373-9

Electronic ISBN: 978-3-030-24374-6

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-24374-6_2

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