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2024 | OriginalPaper | Buchkapitel

The Effect of Green Advertising on Consumers’ Environmental Attitudes: A Study of the Automotive Industry

verfasst von : Samer Yaghi

Erschienen in: AI in Business: Opportunities and Limitations

Verlag: Springer Nature Switzerland

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Abstract

This study examines the dynamics of green advertising’s influence on customers’ environmental views, concentrating on how it affects the automotive sector. This study, which examines the impacts of environmentally conscious advertising, aims to clarify the complex relationships between green messages and consumer attitudes toward sustainability. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. 302 respondents provided the data, which was then analyzed using simple regression. The results showed that green advertising affected Palestinian consumers’ perceptions about the environment. This research contributes to a more excellent knowledge of the role advertising plays in creating pro-environmental attitudes within the automotive industry by looking at how green advertising techniques impact perceptions, values, and actions. The findings of this study have significant ramifications for companies looking to successfully convey their environmental activities while also illuminating the more general relationships between advertising, consumer behavior, and environmental consciousness.

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Titel: The Effect of Green Advertising on Consumers’ Environmental Attitudes: A Study of the Automotive Industry
verfasst von: Samer Yaghi
Verlag: Springer Nature Switzerland
Buch: AI in Business: Opportunities and Limitations
Print ISBN: 978-3-031-49543-4

Electronic ISBN: 978-3-031-49544-1

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-49544-1_20

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