nach oben

Zeitschrift für die gesamte Versicherungswissenschaft

Erschienen in:

Open Access 20.07.2020 | Abhandlung

The effect of message framing and the presentation of health vs. social consequences on health risk perception

verfasst von: F. Unger, M. Steul-Fischer

Erschienen in: Zeitschrift für die gesamte Versicherungswissenschaft | Ausgabe 5/2020

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

With health prevention campaigns health insurance providers can increase the perception of health risks among customers in order to promote healthy behaviour. The presentation format of health information has a significant influence on the health-related behaviour of customers. We investigate in our experimental study the impact of positive vs. negative presentation (message framing) as well as the presentation of health vs. social consequences in health prevention campaigns on health risk perception. The results reveal that loss- (vs. gain-) framed messages and the presentation of health (vs. social) consequences increase health risk perception more strongly. This effect is mediated by a stronger perceived severity of health (vs. social) consequences. Women perceive health (vs. social) consequences more likely and closer in time than men. Our findings show the importance of increasing health risk perception in order to promote healthy behaviour intentions.

Vorheriger Artikel The impact of product variety on customers’ default acceptance and company perception. Experimental studies for the insurance industry

Nächster Artikel Schadensaggregation in der Rückversicherung – die Principles of Reinsurance Contract Law (PRICL) als Mittel zur Schaffung höherer Rechtssicherheit?

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Abhyankar, P., O’Connor, D.B., Lawton, R.: The role of message framing in promoting MMR vaccination: evidence of a loss-frame advantage. Psychol. Health Med. 13(1), 1–16 (2008)CrossRef

Baek, T.H., Shen, L., Reid, L.N.: Effects of message framing in anti-binge drinking psas: The moderating role of counterfactual thinking. J. Health Commun. 18(4), 442–458 (2013)CrossRef

Bassett-Gunter, R.L., Ginis, K.A.M., Latimer-Cheung, A.E.: Do you want the good news or the bad news? Gain-versus loss-framed messages following health risk information: the effects on leisure time physical activity beliefs and cognitions. Health Psychol. 32(12), 1188–1198 (2013)CrossRef

Brewer, N.T., Chapman, G.B., Gibbons, F.X., Gerrard, M., McCaul, K.D., Weinstein, N.D.: meta-analysis of the relationship between risk perception and health behavior: the example of vaccination. Health Psychol. 26(2), 136–145 (2007)CrossRef

Chandran, S., Menon, G.: When a day means more than a year: effects of temporal framing on judgments of health risk. J. Consum. Res. 31(2), 375–389 (2004)CrossRef

Cornelis, E., Cauberghe, V., De Pelsmacker, P.: Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages. J. Health Psychol. 19(9), 1132–1142 (2014)CrossRef

Courbage, C., Loubergé, H., Peter, R.: Optimal prevention for multiple risks. J. Risk Insur. 84(3), 899–922 (2017)CrossRef

Dillard, A.J., Ferrer, R.A., Ubel, P.A., Fagerlin, A.: Risk perception measures’ associations with behavior intentions, affect, and cognition following colon cancer screening messages. Health Psychol. 31(1), 106–113 (2012)CrossRef

Ferrer, R.A., Klein, W.M.P., Zajac, L.E., Land, S.R., Ling, B.S.: An affective booster moderates the effect of gain- and loss-framed messages on behavioral intentions for colorectal cancer screening. J. Behav. Med. 35(4), 452–461 (2012)CrossRef

Fife-Schaw, C., Abraham, C.: How much behavior change should we expect from health promotion campaigns targeting cognitions? An approach to pre-intervention assessment. Psychol. Health 24(9), 763–776 (2009)CrossRef

Gallagher, K.M., Updegraff, J.A.: Health message framing effects on attitudes, intentions, and behavior: a meta-analytic review. Ann. Behav. Med. 43(1), 101–116 (2012)CrossRef

Gerend, M.A., Cullen, M.: Effects of message framing and temporal context on college student drinking behavior. J. Exp. Soc. Psychol. 44(4), 1167–1173 (2008)CrossRef

Gerend, M.A., Maner, J.K.: Anger, fruits and veggies: interactive effects of emotions and message framing on health behavior. Health Psychol. 30(4), 420–423 (2011)CrossRef

Gerend, M.A., Shepherd, J.E.: Using message framing to promote acceptance of the human papillomavirus vaccine. Health Psychol. 26(6), 745–752 (2007)CrossRef

Greene, K., Rubin, D.L., Hale, J.L., Walters, L.H.: The utility of understanding adolescent egocentrism in designing health promotion messages. Health Commun. 8(2), 131–152 (1996)CrossRef

Heideker, S., Steul-Fischer, M.: Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken. Z. Vers. Wiss. 105(5), 549–561 (2016)CrossRef

Heideker, S., Steul-Fischer, M.: The effects of message framing and ad credibility on health risk perception. Mark. ZFP 39(2), 49–66 (2017)CrossRef

Hwang, Y., Cho, H., Sands, L., Jeong, S.H.: Effects of gain- and loss-framed messages on the sun safety behavior of adolescents: the moderating role of risk perceptions. J. Health Psychol. 17(6), 929–940 (2012)CrossRef

Jung, W.S., Villegas, J.: The effects of message framing, involvement and nicotine dependence on anti-smoking public service announcements. Health Mark. Q. 28(3), 219–231 (2011)CrossRef

Kahneman, D., Tversky, A.: Prospect theory: an analysis of decision under risk. Econometrica 47(2), 263–291 (1979)CrossRef

Keller, P.A., Lehmann, D.R.: Designing effective health communications: a meta-analysis. J. Public Policy Mark. 27(2), 117–130 (2008)CrossRef

Latimer, A.E., Rench, T.A., Rivers, S.E., Katulak, N.A., Materese, S.A., Cadmus, L., Hicks, A., Hodorowski, J.K., Salovey, P.: Promoting participation in physical activity using framed messages: an application of prospect theory. Br. J. Health Psych. 13(4), 659–681 (2008)CrossRef

Levin, I.P., Gaeth, G.J., Schreiber, J., Lauriola, M.: A new look at framing effects: distribution of effect sizes, individual differences, and independence of types of effects. Organ. Behav. Hum. Dec. 88(1), 411–429 (2002)CrossRef

Maddux, J.E., Rogers, R.W.: Protection motivation and self-efficacy: a revised theory of fear appeals and attitude change. J. Exp. Soc. Psychol. 19(5), 469–479 (1983)CrossRef

Martin, I.M., Kamins, M.A.: Effectively using death in health messages: social loss versus physical mortality salience. J. Consum. Behav. 18(3), 205–2018 (2019)CrossRef

Menon, G., Raghubir, P., Agrawal, N.: Health risk perception and consumer behavior. In: Haugtvedt, C.P., Herr, P.M., Kardes, F.R. (eds.) The Handbook of Consumer Psychology, pp. 981–1010. Taylor & Francis, New York (2008)

Murdock, M.R., Rajagopal, P.: The sting of social: how emphasizing social consequences in warning messages influences perceptions of risk. J. Mark. 81(2), 83–98 (2017)CrossRef

O’Keefe, D.J., Wu, D.: Gain-framed messages do not motivate sun protection: a meta-analytic review of randomized trials comparing gain-framed and loss-framed appeals for promoting skin cancer prevention. Int. J. Env. Res. Public Health 9(6), 2121–2133 (2012)CrossRef

Park, S.Y.: The effects of message framing and risk perceptions for HPV vaccine campaigns: focus on the role of regulatory fit. Health Mark. Q. 29(4), 283–302 (2012)CrossRef

Peters, E., Hart, S., Fraenkel, L.: Informing patients: the influence of numeracy, framing, and format of side effect information on risk perceptions. Med. Decis. Mak. 31(3), 432–436 (2011)CrossRef

Rogers, R.W.: A protection motivation theory of fear appeals and attitude change. J. Psychol. 91(1), 93–114 (1975)CrossRef

Rosenstock, I.M.: The health belief model and preventive health behavior. Health Educ. Monogr. 2(4), 324–473 (1974)CrossRef

Rothman, A.J., Salovey, P.: Shaping perceptions to motivate healthy behavior: the role of message framing. Psychol. Bull. 121(1), 3–19 (1997)CrossRef

Rothman, A.J., Bartels, R.D., Wlaschin, J., Salovey, P.: The strategic use of gain- and loss-framed messages to promote healthy behavior: how theory can inform practice. J. Commun. 56(1), 202–220 (2006)CrossRef

Samper, A., Schwartz, J.A.: Price inferences for sacred versus secular goods: changing the price of medicine influences perceived health risk. J. Consum. Res. 39(6), 1343–1358 (2013)CrossRef

Trope, Y., Liberman, N.: Construal-level theory of psychological distance. Psychol. Rev. 117(2), 440–463 (2010)CrossRef

Wirtz, J.G., Kulpavaropas, S.: The effects of narrative and message framing on engagement and eating intention among a sample of adult hispanics. J. Nutr. Educ. Behav. 46(5), 396–400 (2014)CrossRef

Wirtz, J.G., Sar, S., Ghuge, S.: The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages. Health Mark. Q. 32(2), 180–196 (2015)CrossRef

Yan, D., Sengupta, J.: The influence of base rate and case information on health-risk perceptions: a unified model of self-positivity and self-negativity. J. Consum. Res. 39(5), 931–946 (2012)CrossRef

Titel: The effect of message framing and the presentation of health vs. social consequences on health risk perception
verfasst von: F. Unger
M. Steul-Fischer
Publikationsdatum: 20.07.2020
Verlag: Springer Berlin Heidelberg
Erschienen in: Zeitschrift für die gesamte Versicherungswissenschaft / Ausgabe 5/2020
Print ISSN: 0044-2585
Elektronische ISSN: 1865-9748
DOI: https://doi.org/10.1007/s12297-020-00470-0

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft"

Springer Professional "Wirtschaft+Technik"

Weitere Artikel der Ausgabe 5/2020

Sustainability risks & opportunities in the insurance industry

Schadensaggregation in der Rückversicherung – die Principles of Reinsurance Contract Law (PRICL) als Mittel zur Schaffung höherer Rechtssicherheit?

Weiterempfehlungsprogramme: Die Wirkung des Akquisitionskanals und der Prämienaufteilung auf den Erfolg von Weiterempfehlungen

How digitalization affects insurance companies: overview and use cases of digital technologies

The impact of product variety on customers’ default acceptance and company perception. Experimental studies for the insurance industry