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Erschienen in:
2023 | OriginalPaper | Buchkapitel
16. The Future of Search
verfasst von : Dirk Lewandowski
Erschienen in: Understanding Search Engines
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Abstract
This chapter considers future developments in search technology and the role that search engines will play economically and socially. It aims to look into the foreseeable future and focus on developments that are already emerging but have not yet come to fruition. We find that search engine technology will provide the basis for many applications, including personal assistants. However, we argue that the current market conditions hinder further technical development. A key to changing this situation that is not beneficial to users and content producers alike is not to regard search engines as neutral information brokers anymore.