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Erschienen in:
2023 | OriginalPaper | Buchkapitel
The Impact of Data Analytic on Marketing Models in the Digital Economy—The Case of Online Education Institutions
verfasst von : Yilin Dai
Erschienen in: Proceedings of the 6th International Conference on Economic Management and Green Development
Verlag: Springer Nature Singapore
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Abstract
Data-based marketing has become the direction of enterprise transformation and development, and many companies regard data-based transformation as their long-term strategic goal. In this context, the traditional education industry has also begun to develop in the direction of online education, and data-based reforms are being carried out in both teaching methods and marketing methods. This paper analyzes the relationship between data analysis and marketing through the method of literature research, and takes online education as an example to analyze the way of data marketing, so as to provide a new development direction for education.