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Erschienen in:
Digital Marketing Fundamentals Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

6. Applications of Marketing Technologies (Martechs) in Digital Marketing

verfasst von : Hashem Aghazadeh, Mozhde Khoshnevis

Erschienen in: Digital Marketing Technologies

Verlag: Springer Nature Singapore

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Abstract

In this chapter, we will discuss the applications of various martechs in different activities and operations related to digital marketing, including value creation and capture; customer collaboration and co-creation; digital segmentation, targeting and positioning; integrated digital marketing communication; digital branding; digital consumer behavior; product management and development; price management; delivery and tracking; customer relationship, experience and journey; digital platforms and digital marketing channel management; digital selling and retailing; and digital evidence management.

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Vorheriges Kapitel Main Martechs in Brief
Nächstes Kapitel Martechs and Digital Marketing+ (Types of Digital Marketing)
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Metadaten
Titel
Applications of Marketing Technologies (Martechs) in Digital Marketing
verfasst von
Hashem Aghazadeh
Mozhde Khoshnevis
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Digital Marketing Technologies

Print ISBN: 978-981-9706-06-8

Electronic ISBN: 978-981-9706-07-5

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-97-0607-5_6