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Erschienen in:
Digital Marketing Fundamentals Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

7. Martechs and Digital Marketing+ (Types of Digital Marketing)

verfasst von : Hashem Aghazadeh, Mozhde Khoshnevis

Erschienen in: Digital Marketing Technologies

Verlag: Springer Nature Singapore

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Abstract

This chapter will explore the functions of different martech tools in commonly used forms of digital marketing, such as digital service marketing, digital B2B marketing, digital relationship marketing, digital guerrilla marketing, innovative and entrepreneurial marketing, mobile marketing, database marketing, content marketing, social media marketing, affiliate marketing, search engine marketing and digital sensory marketing.

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Vorheriges Kapitel Applications of Marketing Technologies (Martechs) in Digital Marketing
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Metadaten
Titel
Martechs and Digital Marketing+ (Types of Digital Marketing)
verfasst von
Hashem Aghazadeh
Mozhde Khoshnevis
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Digital Marketing Technologies

Print ISBN: 978-981-9706-06-8

Electronic ISBN: 978-981-9706-07-5

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-97-0607-5_7