Ausgabe 3-4/2020
Inhalt (5 Artikel)
Research Article
Driving Customer Analytics From the Top
Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler, Till Groβmaβ
Research Article
The Impact of Gray Markets on Product Quality and Profitability
Xueying Liu, Amit Pazgal
Research Article
Consumer Choice and Multi-Store Shopping: an Empirical Investigation
Ashutosh Prasad, Brian T. Ratchford, Sonika Singh
Review Article
Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
Shiri Melumad, Rhonda Hadi, Christian Hildebrand, Adrian F. Ward
Correction
Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
Sharan Jagpal, Feihong Xia, Matthew J. Schneider